Gray's Travel Motivation Theory at Traveling

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Gray's Travel Motivation Theory. The equity theory process theories explain ‘how’ satisfaction comes about, as opposed to ‘what’ causes motivation. This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.

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“firstly, travel is motivated by ‘going away from’ rather than ‘going towards’ something; Theories which, generally, advance an association between desistance and circumstances ‘external’ to the individual (although these include the individual’s reaction to, and interaction with, those circumstances). Dann (1981) has identified seven elements of tourist motivations:

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Wanderlust is described as the desire to exchange the known for the unknown. The concept of a stable equilibrium state is either stated or implied in most theories of motivation (mcneal 1973). From this, three types of temperament emerge. Literature review as suggested by uysal et al.